Couveted to Mainstream: The Morphing of Gucci
This week I came to a block as to what I should talk about. In class we have moved beyond talking about fashion and instead we are talking about the body. While this topic relates to my blog, I did not want my blog to go in that direction. Luckily, Gucci had their Pre-Fall 2022 collection. I fell in love with this collection. It was camp. It was dramatic. I was romanticized. It was flapper girl meets Scarlett O’Hara. The name of the collection is, “Hollywood is the American Olympus”, which connects to how I felt about the collection exactly. The models used were all somehow connected to Hollywood. This collection showed that fashion connects itself to Hollywood not only by the clothes but also by the models used. The inspiration behind the collection was LA. The show which took place on the Hollywood Walk of Fame, was inspired by LA not being a fashion city but being fashionable. The juxtaposition of the inspiration shows the complexity and thought put into the collection.
Something that I found interesting was how much attention to detail was put into this collection even though it is not in the typical Spring/Fall time frame. To me, this shows Gucci trying to morph themselves from the mainstream brand they are back to a couveted haute couture brand. For me, Gucci has become mainstream similar to that of Louis Vuitton. It is still expensive and couveted but it seems like everyone has at least one piece from each brand. In my opinion, this show’s purpose was to demonstrate their intent to morph into a new brand and different era.
*Below I am including some of my favorite designs from the show*
Works Cited
Phelps, Nicole. “Gucci Pre-Fall 2022 Collection.” Vogue, Vogue, 3 Nov. 2021, www.vogue.com/fashion-shows/pre-fall-2022/gucci.
