Uncanniness with McQueen
This week in class we are discussing the uncanny. I feel it would be interesting to connect what is being discussed in class to the inspiration behind my blog, Alexander McQueen. The goal of each of his collections was to make the audience feel something and most of the time it was uncomfortableness.
* Trigger warning*
*There are some graphic themes and ideas discussed in this blog post *
His first collection, “Highland Rape” was a collision of dark themes and his roots. His goal was to comment on sexual violence and genocide. Through his show, he showcased scenes of sexual violence and people being maimed.
His next collection, “It’s a Jungle out there”, dressed models to appear wild and animal-like. This left the audience feel uncomfortable about appearance and question the physical form of bodies. His inspiration was “a very specific reference to the way that he felt he was hunted down by the elite critics of the French fashion press.”
Collection No.13 had the goal of depicting serenity yet disturbingness. This was at the peak of technological advances. He wanted to demonstrate the concept of man and woman against the machine. This show created an iconic scene that is shown on my front page and above.
Voss created a peak in uncanny feelings by being set in a mental hospital. He told the story of the fashion industry and highlighted the horrible treatment models received. During the show, the audience was sat in a room of mirrors and the show started late forcing them to stare at themselves. The conclusion of the show was a glass box shattering and within the box laid an overweight woman with a gas mask on and surrounded by moths. His ideas steamed from how he felt caged into producing what Givenchy wanted him to produce and not his true designs.
All of the shows’ aim was to produce feelings of discomfort and in turn uncanniness. With such a talented and artistic mind came pain and torment which he wanted his consumers to experience a glimpse of through his shows and work.